USTOA Unveils New Website for Members, Advisors, & Travelers

The new USTOA website is now live.

First announced at the 2024 USTOA Conference, the U.S. Tour Operators Association has redesigned its website for a more streamlined look and user experience. 

The website offers distinct hub pages for USTOA members, travel advisors, and travelers. 

Travel advisors can use the streamlined website to better connect with tour operators, and find resources and tools for their business; this includes a 2025 USTOA Digital Guide.

Travelers, meanwhile, can use the website to connect with USTOA certified travel advisors, as well as information on members and the $1 Million Traveler’s Assistance Program.  

Active and Associate Members will have access to enhancements such as an improved event calendar, as well as the USTOA Sustainability Hub. 

The USTOA blog features posts from members to inspire both travelers and travel advisors. This section has also been enhanced, making it easier to navigate stories by searching based on destination.  

“The website communicates to both current and prospective members ‘why’ USTOA is an essential partner in their businesses, a message that carries through to our valued travel advisor audience. And inspiration for travelers is abundant including details of the USTOA $1 Million Travelers Assistance Program,” said Terry Dale, USTOA president and CEO. 

For more information about USTOA, visit USTOA.com.