USTOA Website Redesign Incorporates Customer Feedback
by Richard D'AmbrosioThe United States Tour Operators Association (USTOA) announced the addition of a new web platform that offers star ratings and traveler testimonials about USTOA’s tour-operator members.
Using the page’s “Find Your Dream Vacation” search tool, travel agents and consumers can search multi-day itineraries and tour packages from tour-operator members. Complete testimonials and additional ratings can be accessed by clicking “reviews” on the results page.
The site currently features more than 7,000 tour-product reviews.
USTOA said it developed the third-party review platform “as a resource for travel agents and consumers to find direct, verified and unbiased feedback on various tour products.”
The customer feedback tool is part of a broader redesign that lets travel agents easily navigate the site, including newsletter sign-up, training, webinars and the active member directory.
