Hilton’s New Luxury Brand Adds First European Hotel

by Jessica Montevago
Hilton’s New Luxury Brand Adds First European Hotel

The Biltmore, Mayfair - LXR Hotels & Resorts will be situated in the heart of London’s Mayfair district with views over Grosvenor Square.


The Biltmore, Mayfair is set to open as LXR Hotels & Resorts, Hilton announced Wednesday, marking the new brand's European debut.

Hilton introduced the luxury collection of independent hotels earlier this year, rebranding three properties in Dubai to kickstart its portfolio.

Now, billed as The Biltmore, Mayfair - LXR Hotels & Resorts, the brand’s latest property will reopen this spring following an agreement between Hilton and Millennium & Copthorne Hotels. The former Millennium Hotel London Mayfair underwent a multimillion-dollar redevelopment after closing in July 2018.

The Biltmore, Mayfair

Situated in the heart of London’s Mayfair on Grosvenor Square, the hotel will offer 257 luxuriously appointed guest rooms, many with views over Grosvenor Square, as well as 51 suites. Designed by Goddard Littlefair, the accommodations will reflect the property's origin as “a sophisticated and elegant London private residence.”

The Biltmore, Mayfair - LXR Hotels & Resorts will boast new culinary concepts helmed by internationally renowned chefs, as well as an all-year-round alfresco terrace and cocktail bar. Other amenities include a fitness suite, a 700-guest capacity ballroom, and suites for smaller groups.

Biltmore, Mayfair

  0
  0
Tip of the Day

I do think there are possibilities for traveler advisors to make money doing domestic trips. I charge a planning fee for my time and expertise, and then book commissionable hotels and activities that meet the client’s needs.

Terri Weeks

Daily Top List

Best Resorts in Montana

1. The Resort at Paws Up

2. Blue Damsel Lodge on Rock Creek

3. Triple Creek Ranch

4. The Ranch at Rock Creek

5. Rainbow Ranch Lodge

Source: The Crazy Tourist

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=46d9854c-8d33-e911-b4aa-782bcb66a2f2

Give a Heads-Up, Get a Leg-Up in Business

Harness your knowledge, share your tips, and leave your clients wondering what else you know that they don’t.

TMR Recommendations
Top Stories
What’s New in Luxury: From Ibiza to Tel Aviv, Leading Hotels of the World Shows Off
What’s New in Luxury: From Ibiza to Tel Aviv, Leading Hotels of the World Shows Off

Some of the world’s iconic properties sparkled at a Manhattan reception for travel advisors last week, which highlighted hot new properties, destinations and amenities.

Marriott Outlines Plan to Open 1,700 Hotels
Marriott Outlines Plan to Open 1,700 Hotels

The hotel giant's three year growth stategy will add between 275,000 and 295,000 rooms.

Four Seasons to Debut in Nashville
Four Seasons to Debut in Nashville

The skyscraper will house luxury condominiums, a five-star hotel, a spa and fitness amenities.

Mandarin Oriental Hyde Park, London to Fully Reopen April 15
Mandarin Oriental Hyde Park, London to Fully Reopen April 15

Billed as ‘the most extensive restoration in the hotel’s 117-year history,’ the upgrades touched everything from the guestrooms to restaurants to spa offerings.

Ian Schrager's New EDITION Hotel Brings Cool Back to Times Square
Ian Schrager's New EDITION Hotel Brings Cool Back to Times Square

With a minimalist-chic aesthetic, the new property gives travelers a haven away from the raw energy and noise of Times Square.

Sheraton Marks Brand Transformation with New Logo
Sheraton Marks Brand Transformation with New Logo

The brand said that the new logo ‘pays homage to its past and depicts its vision for the future.’

News Briefs
TMR Report Cards & Outlooks
Advertiser's Voice
Advertiser's Voice: The Northern Lights of Finland