Virgin Hotels, the lifestyle hotel brand by Virgin Group Founder Sir Richard Branson, announced plans to open a new hotel in Miami, Florida.
Virgin Hotels Miami will be developed by Blue Jay Capital with BLUR Workshop as the architect, and is scheduled to open in 2023.
The 40-story new-build hotel will feature 250 guestrooms, a spa, and over 15,000 square feet of meeting and event space. Bars and restaurants will include the brand's signature Commons Club, a restaurant, bar and modern social club; a beer garden live music venue; and Funny Library Coffee Shop, a communal work space. It will also feature a three-story terraced rooftop complete with pool, lounge, and event space that is designed to feel like a rooftop conservatory.
Valet parking will incorporate a car elevator system to stack vehicles in limited space.
In the heart of downtown Miami's Financial District, Virgin Hotels Miami will be located in the bustling Brickell neighborhood, steps away from the mixed-use Brickell City Centre.
The property “brings Virgin Hotels into a city that holds a great deal of significance for us. In addition to being my home, Miami is the headquarters of Virgin Hotels, so this is a milestone that has been a long time coming,” said Virgin Hotels CEO Raul Leal.
Since launching in 2010, Virgin Hotels has opened properties in Chicago and San Francisco, with a Dallas property opening later this year. The brand has broken ground on four locations: New York, Nashville, New Orleans; and Edinburgh, UK. Forthcoming hotels have also been announced in Palm Springs and Silicon Valley, including the newest acquisition, the Hard Rock Hotel & Casino Las Vegas, which will be converted to Virgin Hotels in 2020. The group aims to have 20 properties by 2025.