Saint Lucia Hits the Road With Ontario Travel Advisor Roadshow
by Michael Pihach
Saint Lucia. (File photo)
The Saint Lucia Tourism Authority (SLTA) is bringing a taste of the Caribbean to Southern Ontario this November, with a three-city roadshow designed to strengthen relationships with Canadian travel advisors and showcase the island’s latest tourism offerings.
Taking place November 16–18, 2026, the roadshow will make stops in Burlington, Ajax and Toronto, bringing together Saint Lucia tourism representatives and hotel partners for destination updates, product presentations and networking opportunities.
The initiative is part of the tourism authority’s ongoing efforts to strengthen its presence in the Canadian market and provide travel advisors with the knowledge and resources needed to sell the destination.
Each event will offer advisors an opportunity to connect directly with hotel representatives, learn about new developments and attractions, and explore Saint Lucia’s accommodation offerings.
Participating hotel and resort partners include A’ila and The Life Co, Anse Chastanet, BodyHoliday, Coco Palm, Coconut Bay, Jade Mountain, Sandals, StolenTime, The Landings Resort and Spa, and Ti Kaye Resort & Spa.
Three Cities
The roadshow will visit the following locations:
– Monday, November 16: The Pearle Hotel, 3 Elizabeth Street, Burlington
– Tuesday, November 17: Deer Creek, 2700 Audley Road, Ajax
– Wednesday, November 18: The Boulevard Club, 1491 Lake Shore Boulevard West, Toronto
Spotlight On Travel Advisor Program
The roadshow will also introduce advisors to the recently revamped Saint Lucia Expert (SLEx) travel agent specialist programme.
Open to Canadian travel professionals, the online education and loyalty programme is designed to deepen destination knowledge and equip advisors with the tools and resources needed to promote and sell Saint Lucia more effectively.
Advisors can enrol in the programme at edu.recommend.com/saintlucia.
The three-city initiative underscores Saint Lucia’s continued investment in the Canadian travel trade, with a focus on building stronger industry partnerships and increasing destination awareness.
Travel advisors interested in attending must register in advance, as space is limited.
Additional event details and registration are available here.
