Uber Launches in Barbados
by Marsha Mowers
Uber is now available in Barbados, marking the app’s first launch in the Eastern Caribbean. Visitors can request a ride through Uber Taxi, connecting them with the island’s licensed taxi drivers.
In addition to the ride share app’s regular features, Uber Reserve, a new booking option will allow riders to schedule rides up to 90 days in advance, ideal for airport transfers or day trips around the island. It also has unveiled Uber Hourly, which allows riders to book a taxi driver by the hour, make multiple stops, and explore Barbados at their own pace.
Barbados is the first country in the Caribbean where Uber Hourly is available, and the only one in Latin America designed specifically for tourism.
“When people travel, they want to feel comfortable moving around and discovering new places. With the Uber app, visitors can explore Barbados with the same confidence and safety standards they know from home, while supporting local taxi drivers who make the island experience truly unique,” said Belén Romero, Regional General Manager for Andean, Central America, and the Caribbean.
Uber Taxi has proven successful in popular tourist destinations. In the Dominican Republic, since 2022, the Uber Select option, connecting users with licensed taxi drivers, has facilitated over 115,000 rides, including more than 31,000 to and from Punta Cana International Airport. In France, over 3,000 taxis are active on the platform, and in the U.S., Uber Taxi operates in cities like New York, Los Angeles, San Francisco, Chicago, and Washington D.C.
