RedTag.ca Donating 1% of October 28 Sales to The Hospital for Sick Children
by Bruce Parkinson
On October 28, redtag.ca will dedicate 1% of eligible sales to purchasing toys for children receiving care at The Hospital for Sick Children (SickKids), giving Canadian travellers and affiliated advisors an opportunity to make their travel plans count for more.
The initiative is part of Hope. Inspire. Smile., a company-wide holiday giving campaign led by redtag.ca’s parent company, H.I.S. Canada Travel.
Bringing together its family of brands, employees, travel advisors and industry partners, the campaign supports SickKids and other charitable organizations across Canada.
Building on an 11-year partnership with SickKids Foundation, H.I.S. Canada Travel and its family of brands have collectively raised more than $3.7 million for the Foundation, reflecting a longstanding commitment to supporting children and families.
“Our partnership with SickKids means a great deal to all of us at H.I.S. Canada Travel,” said Nathalie Tanious, President & CEO of H.I.S. Canada Travel Inc.
“Through this initiative, we’re bringing our teams and customers together to help brighten the holidays for children receiving care. Turning travel bookings into toys is a simple but meaningful way to create moments of joy for children and their families.”
