Celestyal Adds VP of Marketing, PR & Customer Experience

Celestyal has reorganized its sales and marketing structure, adding the new position of vice president of marketing, PR, and customer experience. Janet Parton, formerly vice president of business development for Europe and the UK and managing director of Celestyal Travel UK, has taken on the new role. She will lead Celestyal’s newly formed marketing, PR, and customer experience department, supporting the next phase of growth for the brand as it prepares for the launch of its 2026 Wave campaign.

John Diorio will remain as managing director and vice president of business development for North America at Celestyal. He will work closely with Parton to align on trade strategy for the line in North America.

Dan Buckingham, director of retail and UK partnerships will assume leadership of the UK, Celestyal Travel, and Europe for an interim period.

Parton is based in the UK. She will report to Lee Hasltt, Celestyal’s chief commercial officer.

“Janet is a respected and proven leader who has played a pivotal role in strengthening Celestyal’s trade partnerships and presence across core markets,” Haslett said. “As we double down on marketing, brand-building and demand generation ahead of our Wave campaign and 2026 strategy, Janet’s commercial expertise and understanding of the Celestyal brand make her ideally placed to lead this function. I’m delighted to see her step into this role and drive forward the next chapter of our growth.”