Hyatt Launches New All-Inclusive Brand Called Impression by Secrets

Hyatt continues to build its all-inclusive portfolio with a new adults-only Impressions by Secrets brand, the 10^th brand in the company’s Inclusive Collection, that it says will set the standard for luxury all-inclusives.

The hotel company announced the news on Wednesday, adding that the brand is launching with the opening of Impression by Secrets Isla Mujeres, a new luxury all-inclusive resort that will lead the brand’s rollout and is now open.

The resort is located at the southern end of Isla Mujeres on a sweeping white-sand beach, inviting guests to arrive via private yacht from Marina Hacienda del Mar. It offers 125 suites all with luxury in-room amenities, including double rain showers, terrace whirlpools, custom-stocked wine fridges, and yoga mats.

Hyatt says the collection will particularly stand out because of its service—all guests will get access to butlers once they board the yacht at Marina Hacienda del Mar. All will also have that same service, along with complimentary laundry services, in their suites.

The new Impression by Secrets Isla Mujeres will also showcase the surrounding area, offering views of the surrounding island and the Caribbean Sea and the Atlantic Ocean. It will also incorporate some local elements, including local bamboo in its build, and artwork by prominent Mexican artist Cesar López Negrete.

For dining, Secrets Isla Mujeres offers eight different a la carte dining venues, along with nine bars and lounges, beach service, and private in-suite dining available 24 hours. Those venues are highlighted by SPEZIA, a Mediterranean open terrace restaurant, and UNIK, a chic, rooftop tapas and a la carte venue that offers live music in the evenings.

Guests on-site will be able to enjoy Pure SPA, a fitness center that comes with a certified personal trainer, and other activities including snorkeling, four cascading oceanfront infinity pools, Bali beds and hammocks, an over-the-water lounge for observing local sea life, and a four-story waterslide. Guests will also get access to cooking classes, coffee and wine tastings, and sunset paddle boarding.

“The launch of the new Impression by Secrets brand solidifies our leadership as the world’s largest provider of luxury all-inclusive experiences and exemplifies the remarkable depth of our portfolio, which boasts over 120 resorts globally,” said Gonzalo del Peón, Group President, of Global Commercial, Inclusive Collection, Hyatt.

Hyatt’s Inclusive was launched last year, a portfolio of hotels with its roots in the AMR Collection. The collection’s roll-out in 2023 will continue with new resorts added to the roster. In addition, travel advisors can expect extensive marketing campaigns for each brand throughout the year. The nine brands include Hyatt Ziva Resorts, Hyatt Zilara Resorts, Zoetry Wellness & Spa Resorts, Secrets Resorts & Spas, Breathless Resorts & Spas, Dreams Resorts & Spas, Hyatt Vivid Hotels & Resorts (coming soon), Alua Hotels & Resorts and Sunscape Resorts & Spas.