Minor Hotels Launches Four New Hotel Brands

Minor Hotels has added four new hotel brands to its portfolio, including its first soft brands, as it aims for expansion across the luxury, premium, and select markets. 

Under luxury, Minor Hotels has launched The Wolseley Hotels and the soft brand Minor Reserve Collection. In the premium segment, The Colbert Collection is the new soft brand. And in the select market, Minor Hotels has introduced iStay Hotels. Specific property announcements are expected in the coming months. 

“We have meticulously crafted each new brand to capture specific opportunities in the market, enabling us to meet the evolving needs of modern travelers and owners alike,” said Ian Di Tullio, chief commercial officer of Minor Hotels. “By expanding our brand offering to address new segments, we are empowering our partners, delighting our guests, and accelerating our global growth strategy.” 

The global hotel owner and operator has more than 560 properties in 57 countries in its portfolio, with a growth target of 850 properties by the end of 2027. With the addition of the four new brands, there are now 12 hotels brands under Minor Hotels, which also include Anantara, Elewana Collection, Tivoli, NH Collection, nhow, Avani, NH, and Oaks. 

The announcement comes after Minor Hotels was officially launched as a consumer-facing master brand in March 2025. Along with a refreshed brand identity, the most comprehensive since the brand’s founding in 1978, Minor Hotels also introduced a B2B site, Minor PRO, where travel advisors can access relevant information about its products, services, and communications.