Omni Hotels & Resorts Appoints New VP of Sales

Omni Hotels & Resorts has appointed Annette Bales as its new vice president of sales. She will spearhead the development and execution of strategic sales plans and help drive Omni’s mission to create and maintain a highly energized selling culture across its portfolio.

Her key responsibilities will include increasing revenues through enhanced market penetration, optimizing revenue performance at all Omni-operated properties, and ensuring all strategic sales practices align with the brand’s overall business objectives.

“Annette brings a tremendous track record in the sales industry, along with a clear strategic vision that will be instrumental as we continue to elevate our brand,” said Dan Surette, chief sales officer at Omni Hotels & Resorts.

Bales brings over 30 years of experience in the hospitality industry. Prior to joining Omni, she served as executive director of sales, service & experience at Sunseeker Resort in Charlotte Harbor, Fla. She also held various leadership roles during her 15-year tenure at Marriott International, where she oversaw strategic and result-driven sales management, specializing in hotel openings, strategic planning, high-performing team creation and retention, brand management, and more.