Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Tours & Packages
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • River Cruise
  • Training & Resources

Report: Sandals Resorts In Talks to Sell for Upwards of $6 Billion

by Briana Bonfiglio  March 20, 2025
sandals resorts

Photo: Joni Hanebutt / Shutterstock.com

Sandals Resorts International is in talks with bankers to sell the company, according to The Wall Street Journal. 

The Sandals properties could sell from $6 billion to $7 billion, though valuation could change and there has been no final decision on whether to sell, the U.S. business publication reported on March 19, attributing “people familiar with the matter.”

Gordon “Butch” Stewart founded Sandals in 1981. After his passing in 2021, his son Adam Stewart assumed the role of executive chairman. Since then, there has reportedly been infighting over ownership, leading to further sale discussions. 

Sandals was previously in talks over a sale in 2017 and 2019, according to reports. This time around, big players like Hyatt and Marriott have shown more interest in the all-inclusive resort model; Hyatt recently acquired Playa Hotels & Resorts and Bahia Principe Hotels & Resorts, though a potential buyer for Sandals is unknown.

The Jamaica-based Caribbean hotel and resort operator recently announced plans to expand its Beaches brand with three new properties and additions to its Turks & Caicos property. It also recently celebrated the one-year anniversary of the opening of its St. Vincent and the Grenadines property.

  
  
Related Articles
Curio Collection by Hilton Debuts in Hawaii
New Opening: The Retreat Turks & Caicos
Waldorf Astoria and Conrad Hotels in Riviera Maya Become All Inclusive
Nobu Hospitality Plans its Puerto Rican Debut
Sandals & Beaches Showcase Group & MICE Capabilities at Toronto Event
Fairmont to Debut in Greece with a Beachfront Crete Resort
La FCCA estime que l’entente Sandals–Royal Caribbean pourrait profiter à toute l’industrie
Florida-Caribbean Cruise Association Says Sandals-Royal Caribbean Deal Can “Grow the Pie”
RIU Partner Club Launches New Website for Travel Advisors
Agency Executives See Opportunities in Royal Caribbean & Sandals Resorts Merger

MOST VIEWED

  1. Is It Safe to Travel to France Right Now? What Travel Advisors Need to Know About the Protests
  2. New York’s Plaza Hotel to Close for Next 4 Years
  3. Does Travel Insurance Cover Low Water Levels on River Cruises?
  4. Princess Cruises Raises Prices on Princess Plus/Premier Packages & Wi-Fi Plans


TMR Subscription

Subscribe today to receive daily in-depth coverage from all corners of the travel industry, from industry happenings to new cruise ships, hotel openings, tour updates, and much more.

Subscribe to TMR

Top Stories
Marriott Lands Eight-Hotel Deal in the Netherlands Across Five Cities
Marriott Lands Eight-Hotel Deal in the Netherlands Across Five Cities

The agreement with Townhouse Hotels will add 700 rooms to Marriott’s Netherlands portfolio.

Curio Collection by Hilton Debuts in Hawaii
Curio Collection by Hilton Debuts in Hawaii

The 210-room lifestyle resort is part of the Hōkūala resort community.

Beemok Hospitality Collection Appoints Vice President of Sales
Beemok Hospitality Collection Appoints Vice President of Sales

Lindsey Silver now leads sales for two boutique hotels in Charleston, as well as several of the city’s main attractions.

New Opening: The Retreat Turks & Caicos
New Opening: The Retreat Turks & Caicos

The intimate, 24-room hotel is great for guests who want to explore Grace Bay.

Waldorf Astoria and Conrad Hotels in Riviera Maya Become All Inclusive
Waldorf Astoria and Conrad Hotels in Riviera Maya Become All Inclusive

Hilton has transitioned two of its Mexico properties to all-inclusive experiences.

Nobu Hospitality Plans its Puerto Rican Debut
Nobu Hospitality Plans its Puerto Rican Debut

The 50-room luxury hotel will blend the historic character of San Juan with Nobu’s contemporary aesthetic.

TMR OUTLOOKS, WHITE PAPERS & DESTINATION GUIDES
View All
industry spotlight
https://img.youtube.com/vi/AzC4GZAqkGA/0.jpg
What Travel Advisors Need to Know About Club Med
Advertiser's Voice
Got a Minute? USTOA’s Global Kitchen is a Viral Sensation
About Travel Market Report Mission Meet the Team Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
© 2005 - 2026 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences