Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Tours & Packages
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • River Cruise
  • Training & Resources

Butterfield & Robinson Unveil Custom E-Bikes for Cycling Trips

by Sarah Milner  January 21, 2026
Butterfield & Robinson custom e-bike

Photo: Butterfield & Robinson

Butterfield & Robinson has launched new custom-designed e-bikes for its luxury active trips.

The new bikes include a custom B&R e-bike and a carbon e-road bike, which are available exclusively for the luxury tour operator’s cycling trips. The project was six years in the making; the new bikes were created by the Butterfield & Robinson team to enhance the cycling experience for guests, offering both top performance and comfort.

The e-bike features adjustable electrical assistance, allowing travelers at all skill levels to ride comfortably and with stability. The B&R e-bikes are available on journeys Europe, Chile, Japan, and Mexico, with comparable models available across all other regions.

The e-road bike, created in partnership with Ridley, features a full carbon frame and pedal-assisted power—offering a smooth ride that balances performance and support. The e-road bike is available in select destinations in Europe.

The new bike designs were overseen by Tim McDermott, B&R’s in-house bike aficionado.

“One thing I love about working with the team is that we want to make sure we give our travellers the highest-end experience, whether it’s a meal, hotel, transfer or bike,” said McDermott.

  
  
Related Articles
Butterfield & Robinson Unveil 2027 Small Group Tours Collection
Adventure Travel Industry Finding its Footing After Years of Rapid Change & Growth
Backroads Expands Women-Only Tours Amid Demand Surge
8 Qualifying Questions Advisors Should Ask Before Booking Active Travel
Exodus Adventure Travels Launches Solo Trips
Solo But Not Alone: Exodus Launches Exclusive No-Supplement Solo Departures
Backroads is USTOA’s Newest Active Member
Explore Worldwide Sees Double-Digit Growth in U.S. Bookings
“Open to Adventure:” Experience-Driven Travel Evolves Beyond Traditional Niche
Exodus Adventure Travels Adds New Agent Booking Portal & U.S. BDM

MOST VIEWED

  1. U.S. News Releases Its First-Ever River Cruise Line Rankings
  2. Royal Caribbean’s Perfect Day Mexico on Indefinite Hold
  3. What Is an ED Card? Everything You Need to Know About Aruba’s Entry Requirement
  4. Storms Trigger Mounting Flight Delays, Cancellations at Major Hubs Across the U.S.
  5. U.S. Begins Screening Some Travelers for Ebola at Major International Airports
  6. “Bomb” Bluetooth Device Name Forces United Flight to Mallorca to Turn Around Midair


TMR Subscription

Subscribe today to receive daily in-depth coverage from all corners of the travel industry, from industry happenings to new cruise ships, hotel openings, tour updates, and much more.

Subscribe to TMR

Top Stories
Delta Vacations Welcomes Dana Sample as Vice President of Sales
Delta Vacations Welcomes Dana Sample as Vice President of Sales

Crystal Chapman has also been named vice president, product, distribution and commercial strategy.

Avalon Launches 3 New European Cruise & Tour Itineraries
Avalon Launches 3 New European Cruise & Tour Itineraries

The new itineraries combine a Globus guided land tour with an Avalon river cruise.

EF Go Ahead Tours Unveils von Trapp Family Partnership
EF Go Ahead Tours Unveils von Trapp Family Partnership

New tours include a von Trapp Family Lodge & Resort stay and a special deparutre hosted by Kristina von Trapp Frame.

Inside the ALG Vacations Elite Emerald Retreat
Inside the ALG Vacations Elite Emerald Retreat

TMR attended the four-day event, which was held at the newly opened Secrets & Dreams Playa Esmeralda Resort & Spa.

Insight Vacations Unveils Small Group Tours Collection
Insight Vacations Unveils Small Group Tours Collection

Insight Vacations’ collection of 35 new tours launch in 2027.

Classic Vacations Names Dimitri André as Regional Director
Classic Vacations Names Dimitri André as Regional Director

André brings a global perspective to the Classic Vacations sales team.

TMR OUTLOOKS, WHITE PAPERS & DESTINATION GUIDES
View All
industry spotlight
https://img.youtube.com/vi/BHzIEfXSQQo/0.jpg
How Travel Advisors Get Clients & Drive Repeat Business
Advertiser's Voice
A Day in Greenland with HX
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
© 2005 - 2026 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences