New Hyatt Inclusive Collection Resort Opens in Bulgaria

Hyatt has just opened its fifth Inclusive Collection property in Bulgaria: AluaSoul Sunny Beach. The new hotel continues the company’s expansion of all-inclusive properties in Europe and in the country, joining Secrets and Dreams Sunny Beach and Alua and AluaSun Helios Bay. 

AluaSoul Sunny Beach is an adult-only all-inclusive that “has something for everyone, whether looking to relax and unwind, or make the most of the local nightlife,” said general manager Daniel Bielsa Gibaja. Its location, right between Flower Street and the Sunny Beach Promenade, allows for easy access to both the sandy beaches and vibrant local shops, restaurants, and bars. 

“The opening of AluaSoul Sunny Beach reflects our commitment to offering exceptional value and memorable moments for guests and World of Hyatt members,” added Manuel Melenchon, managing director for Hyatt in the EAME region. “As travelers continue to seek all-inclusive stays in Europe, we’re dedicated to creating seamless experiences that allow guests and World of Hyatt members to relax in comfort while also connecting with local culture, exploring the destination, and enjoying stays that consistently exceed expectations.”   

AluaSoul Sunny Beach features 397 guest rooms, many with views of the Black Sea, as well as a spa, 24/7 fitness center, two outdoor pools, event spaces, and six restaurants and bars. Those dining options include Mare Nubium, serving hyper-local cuisine; Terra, a local and international buffet; and The Spot, a nightlife setting. There’s also Kentia’s terrace for healthy snacks, the poolside Agua bar for handcrafted cocktails, and Jojo for Asian fusion. 

Guests can enjoy a hot tub, sauna, steam room, and sensation showers at the spa, or get active with water sports like windsurfing, jet skiing, parasailing, kayaking, boat rides, and snorkeling. 

And for more upscale guests, AluaSoul Sunny Beach offers My Favorite Club, which provides exclusive access to more private areas of the property and other upgraded amenities.