Radisson Brands Get a Refresh for the New Year
by Briana Bonfiglio
Three Radisson hotel brands – Radisson, Radisson Blu, and Radisson Individuals – are getting a brand refresh this year.
Choice Hotels International, which acquired the Radisson Hotels America brands in 2022, has updated the visual identities with new, sleeker and bolder logos to reflect the more upscale clientele it hopes to attract.
“Since our integration of the Radisson brands, we’ve sharpened their brand propositions to captivate travelers who are looking for a hotel stay that stands above the rest,” said Indy Adenaw, senior vice president and general manager of upscale brands at Choice Hotels International. “This year will mark just the beginning of our efforts to translate that vision into something customers can experience and enjoy on property.”
Following the rebranding, soon to roll out at each of the Radisson properties, Choice Hotels will elevate amenities, unveil new renovations, and introduce new destinations. This will include enhanced food and beverage programs, more luxury bathroom products, and more.
Choice Hotels is beginning a $15 million transformation of Radisson Blu Mall of America and recently completed the renovation of Radisson Salt Lake City Hotel. Radisson Blu also has an upcoming property in Grenada.
