SLS Baha Mar Appoints New Director of Sales

SLS Baha Mar has named Adam Marcy as its new director of sales as the Bahamas resort gears up to host several industry events. 

Marcy brings nearly two decades of experience to the role, in which he will oversee the resort’s group, catering, and conference services teams. He was previously the vice president of sales and business development at ETHOS Event Collective, where he led sales for seven destination management offices in the U.S. and Caribbean, and has also held leadership positions in luxury hospitality. 

“We are excited to welcome Adam to the SLS Baha Mar family,” said Carsten Wiegandt, general manager of SLS Baha Mar. “His deep expertise across group and catering sales, combined with his strong industry relationships background, will further elevate the experience for planners and clients looking to host high-impact, memorable events at our resort.”   

SLS Baha Mar is set to host upcoming travel industry events such as SmartMeetings, Caribbean Meeting and Incentive Travel Exchange (CMITE), IMEX America and Financial & Insurance Conference Professionals (FICP). The resort also recently underwent a major renovation, unveiling 299 redesigned guestrooms, including 107 suites and residences, in November 2024. 

“Joining the SLS Baha Mar team is an exciting next chapter,” Marcy said. “This role brings together everything I love—creative collaboration, curated experiences, and a commitment to delivering more than what’s expected.” 

Marcy is based out of Central Florida and is ready to “create group journeys that feel as bold, stylish, and unforgettable as the brand itself.”