ACV Names Sandra Joaquim New General Manager, Ontario

Air Canada Vacations (ACV) has appointed Sandra Joaquim as general manager of Ontario.

Based in Niagara Falls, Joaquim brings to the role over 14 years of experience in the travel industry. Early in her career, Joaquim worked at Transat for over eight years. 

Joaquim also spent four years at redtag.ca, most recently as senior director, supplier relations and business development (September 2023 to February 2024). She joins from TRAVELSAVERS, which named Joaquim director, supplier marketing in June. 

In her LinkedIn profile, she describes herself as a “passionate leader who fosters nourishing business relationships through transparency and integrity.”

Joaquim stepped into the new role with ACV in October.