Geraldine Ree Unveils ‘Atlas-52’ to Solve Travel’s ‘Too Busy Problem’

Travel industry strategist, coach, and author Geraldine Ree is launching her third book, Atlas of a Travel Business: Leading What Matters, on January 1, which will be available exclusively as the cornerstone of a new year-long mentorship program, Atlas-52: The Year of Unstoppable Growth.

The book will be the cornerstone of, and only available through, the course, which Ree created the in order to provide a “Leadership System in a Box.” The goal, she told TMR, is to offer agency owners the foundational curriculum many lack.

This system is designed specifically for “busy travel owners with teams who can’t get unstuck from the business” because they are too consumed with daily tasks to focus on growth,” she told TMR. She added that her coaching history provided the foundation for the new curriculum.

“I coached people one-on-one for four years and documented everything, creating a road to grow from $6 million to $12 million,” she said. “I created a curriculum around our one-on-one for them to grow on their own, but I realized so many didn’t have that foundation.”

The program is aimed at a specific, underserved niche: agency leaders who want to break the $10 million threshold but lack the systems because they have historically been too focused on selling travel. It is also designed for the huge number of solo-preneurs who took on independent contractors (ICs) after the pandemic and are great salespeople but don’t yet know how to lead a team.

Ree is launching cohorts of 20 people, with the first class starting in January. The plan, she said, is to launch a new cohort of 20 every quarter. Participants receive a digital, weekly program designed to focus them on their business, not in it. This curriculum includes a digital planner at the beginning of the month to set strategic focus, a teams skill workbook, and weekly content delivered to their inbox, topped off by a group AMA (Ask Me Anything) session once a month.

Ree emphasizes that the biggest takeaway for participants is accountability: “It’s too easy to not put themselves first,” she said. “When I put people into group coaching, there’s peer accountability and more attention on it. That’s what I’m trying to ensure.”